Forty-one percent of executives say social networking contributes to building and maintaining workplace culture, but only 21 percent of employees believe the same, according to a new Deloitte LLP survey conducted by Harris Interactive.

Another 45 percent of executive respondents say social media positively impacts workplace culture while 27 percent of employee respondents agree. In fact, 38 percent of executive respondents say social media increases transparency, and 17 percent of employee respondents say the same.

"Our research suggests executives are possibly using social media as a crutch in building workplace culture and appearing accessible to employees," says Punit Renjen, chairman of the board for.  "While business leaders should recognize how people communicate today, particularly millennials, they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed and require managers to build trust through face-to-face meetings, live phone calls and personal messages." 

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.