Brokers looking for a moneymaker don't have to look far out of the life insurance realm.
In a survey conducted by Eastbridge Consulting Group, carriers said life insurance is the most profitable of voluntary benefits.
This year, as last year, voluntary AD&D coverage received the highest rating, with 43 percent of the respondents selecting it as a "very profitable" product line. Universal life/whole life ranked just behind (with 41 percent), followed by term (with 26 percent).
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