The No. 1 mistake in marketing is…
NOT messaging yourself and your business properly. You can set your marketing budget as high as you would like, but if your messaging fails to properly present you and your firm, it's wasted money. Many people just assume that they need to be doing more if they want to win more business. Sometimes, it is just a matter of rewording and better defining the core of who you are and what you do as a company that makes all of the difference. Are you presenting yourself and your firm with words that attract and compel people to take action?
I hear from businesses all of the time complaining that their website isn't working, the website bounce rate is high (people leave the home page without clicking on any other pages in the site), the phone doesn't ring, no one comes to their events, and referrals aren't coming in like they once did.
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