A few years ago, Joe Navarro was looking for a way to makehimself more marketable in the job market. He thought gettinganother degree would help him do that, so he started looking intoall the options.

After some thought and consideration, Navarro enrolled at theUniversity of La Verne in La Verne, Calif., and started working ona master’s degree in gerontology. It’s not an obviouschoice—brokers and agents obtain advanced marketing degrees, MBAsor even liberal arts degrees—but Navarro says it was the rightcall.

He learned about far more than just the elderly. He learnedabout the process of aging, and that helps him think about ways tocommunicate with the different generations represented in theAmerican workplace.

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