Nearly one in five advisors say they've added a new client as a result of their social media marketing efforts, an SEI Quick Poll released Wednesday found.
Advisors are using blogs and LinkedIn with great success, John Anderson, head of practice management for SEI, told AdvisorOne on Tuesday.
Advisors don't need to limit their use of social media to market commentary and updates about the S&P, Anderson said. "People are putting their personality out there." Investors are less trusting and "want to get to know advisors and interact in a positive way."
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