Trying to mix the notions of sustainability with investment has certainly captured the attention of many forward-thinking companies and corporate investors, but actually managing to find sustainable investments is creating a lot of issues of practicality.
A new Towers Watson and Oxford University study of the subject, "Sustainable Investing: We Need a Bigger Boat," finds investors around the world struggling with the problem, though they still believe that sustainable, long-term-minded investment will prove to be beneficial in the long run.
"While investors are finding this a challenging area, there are increasing rewards from investing sustainably," notes Roger Unwin, Towers Watson's global head of investment content. "At a time when the investment world is changing so radically, investors now need to incorporate longer time horizons coming from economic, environmental, social and corporate governance factors, to be successful."
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