Three new standards for successful retirement benefits communication
Post-recession, employers struggle to find the most effective ways to help their workers improve their overall financial wellness. Here are three strategies.
By Liz Davidson|September 24, 2012 at 09:40 AM
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We’ve beaten the recession issue to death. Economists have exhaustively analyzed every way it has impacted every industry, we’ve read about it on the front page of nearly every national news publication for years, and we continue to hear about its impact on middle-class America from both presidential hopefuls who offer promises of moving forward.
Still, as much as I’m ready to leave it in the past, I can’t deny its impact lingers on employees and the way we communicate benefits to them today. The recession brought on new challenges that changed what employees needed to hear about their benefits and what we could say about them—no longer were employers able to offer generous benefits, so what do we communicate now?
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