While the investors who've put their retirement funds in ETFs believe the tool is geared for the long haul, many admit they're financial newbies who need some additional education to make better decisions.

The 2012 ETF Investor Study issued by Charles Schwab shows optimism and enthusiasm among 1,000 individual investors, though many say they'd like broader financial knowledge to help with future investment decisions.

More than 80 percent of those polled told Schwab they believe ETFs are "here to stay," with only 7 percent suggesting that they're a passing fad. A majority, however, admitted that they choose ETF investments based on cost (60 percent) and the performance history of the fund (57 percent).

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