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We recently asked financial experts from across the nation to list the most common investing mistakes made by individual trustees, 401k plan sponsors and regular investors. What we found could be lumped into three distinct and recognizable categories (see “Experts: 3 Common Investor Mistakes All Retail and 401k Investors Should Avoid“). As we dug into the responses, however, we couldn’t help but notice one dastardly word lurking in the shadows of each of these mistakes. That word is “emotion.”


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