We recently asked financial experts from across the nation to list the most common investing mistakes made by individual trustees, 401k plan sponsors and regular investors. What we found could be lumped into three distinct and recognizable categories (see “Experts: 3 Common Investor Mistakes All Retail and 401k Investors Should Avoid“). As we dug into the responses, however, we couldn’t help but notice one dastardly word lurking in the shadows of each of these mistakes. That word is “emotion.”

It’s easy to view the world of investing as the antiseptic tango between forthright data and agnostic formulae played out in the sterile cells of a dispassionate spreadsheet. But the reality differs from this fantasy. Even professionals, more often unduly influenced by the very clients they supposedly advise, can succumb to the evil temptress of the irrational. And if trained specialists need to constantly guard against this seduction, imagine the vulnerability of those bereft of such training. 

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.