Insurance is a multi-faceted industry. Landing new accounts takes a significant amount of time and money, a skilled sales team and diligent work ethic. New accounts are very important to an insurance company for continued growth.

However, once those new accounts become established clients, it is equally important to have a skilled customer service team to keep them satisfied. An unsatisfied client is likely to look into other options, which means your sales team has to work even harder to land new accounts to replace those that are lost due to customer service complaints. Every insurer should have a customer service team who all possess five specific skills.