Be your own biggest fan And biggest critic.We're all selling ourselves. More specifically, we're selling ourability to make an impact on the business of our clients. If youdon't believe passionately in your ability to do that, and speakabout it with energy, you'll never allow anyone else to see thatpotential either. This is about justified confidence in the resultyou deliver, not artificial arrogance. Live by the idea that whatwas exceptional yesterday is adequate today, and will beunacceptable tomorrow. 

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Blind faith is a requirement. We all wantimmediate results. All too often, that's not the case and we giveup on a good idea prematurely. Engaging in social media is aperfect example. I've been active in social media andwriting/publishing since I started BGN almost four years ago.However, it's only been in the past year that I have seen tangibleresults. The lesson is that if you still believe an idea is a goodone, stick with it. Stick with it because it is at this point wheremost of your competition will give up.

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Study, discuss and debate. Increased knowledgeequals increased success. Study and read as much as you can. Becomea student of business, of human behavior, of emerging trends. Whilereading is a great start, finding someone with whom you can shareyour new ideas and have lively discussions and debates is what willopen whole new worlds of how you can put your knowledge towork.

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Jump in the deep end. When something is missingor needs to change in your business, find a way to get it in place.Rather than tiptoeing into the water and trying to get thereincrementally, just jump right in. I'm not suggesting commitmentsto unrealistic ideas. They can be big ideas and big goals, but youhave to have a plan and accountability to make them happen. Leteveryone know your plans; committing to others that you willcreate/implement/deliver something is the most powerful catalystyou can find.   

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Love what you do. There has to be at least onesignificant aspect of your career/business for which you are wildlypassionate. Building a successful business is hard to do underideal circumstances. To try and do so without passion makes it isalmost impossible. And, when you really believe in something, beselective about those to whom you allow access. After all, life isway too short to accept clients you don't enjoy. However, when youfind your professional passion and only allow yourself to work withpeople you like, it will never feel like work.

 

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