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Be your own biggest fan And biggest critic. We’re all selling ourselves. More specifically, we’re selling our ability to make an impact on the business of our clients. If you don’t believe passionately in your ability to do that, and speak about it with energy, you’ll never allow anyone else to see that potential either. This is about justified confidence in the result you deliver, not artificial arrogance. Live by the idea that what was exceptional yesterday is adequate today, and will be unacceptable tomorrow. 


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