Total stock and bond mutual fund and ETF assets distributed by independent/regional broker-dealers and registered investment advisors grew twice as fast as those sold by wirehouses in 2012.
New data from Access Data, a Broadridge Financial Solutions company, also found that long-term mutual fund and ETF assets with independent/regional broker-dealers and RIAs accounted for more than $3 trillion or about 40 percent of long-term mutual fund assets held on the books of third party distributors at the end of 2012.
The assets held by independent/regional broker-dealers and RIAs grew 33 percent and 32 percent, respectively, in 2012.
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"Independent/regional broker-dealers and RIAs have become an increasingly important distribution channel for mutual fund and ETF firms. By better understanding which channels are driving the most sales, firms can identify their best prospects and opportunities in this increasingly competitive environment," said Frank Polefrone, senior vice president, Access Data.
"The independent/regional broker-dealer and RIA channels attracted the highest net inflows into stock and bond mutual funds of any channel during 2012, with $67 billion and $56 billion of net deposits, respectively," said Avi Nachmany, executive vice president and director of research at Strategic Insight.
"Distribution data in the form of bottom-up granularity by BD and RIA firms offered by Access Data is now combined with Strategic Insight's top-down analytics and integrated data. Leveraging such details about fund distribution, which in many cases were not available previously, allows mutual fund managers, small and large, to identify the most profitable growth opportunities by channel, distributor, and product type. This new data transparency allows senior management to make better strategic decisions, and sales management to execute more profitably on that strategy."
Access Data Corp. provides enterprise data management, analysis and reporting for the financial services industry, including data and reporting solutions covering 90 percent of all long term fund assets and 95 percent of all ETF assets.
Broadridge Financial Solutions, Inc. provides investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally.
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