One of the most satisfying phrases an employer can hear is "This is a great place to work."  That brief but emphatic endorsement from an employee is an indicator of insightful leadership and effective human resource strategies. The accolade is not easy to come by – only two out of five workers feel that their employer merits that recommendation, according to MetLife's 11^th Annual Study of Employee Benefits Trends. However, the research found that employees who strongly endorse their employer are three times more likely to be satisfied with their benefits than other workers.

In addition, three out of five employees who would strongly recommend their employer say benefits are an important reason why they remain with their company. Brokers can play a key role in helping to examine employers' benefits strategies and offer insights that can potentially generate more employees who advocate for their organizations.  

"The linkage between positive employee attitudes and satisfaction with benefits underscores how a strategic benefits program translates into more satisfied employees," commented Anthony J. Nugent, executive vice president, MetLife. "The research shows that an employee advocate is also a loyal employee. Employees who strongly recommend their company as a 'great place to work' are about four times more loyal than those who are less positive about their workplace," added Nugent.