We trade in older cars for new ones and we move to bigger (or smaller) homes to fit our lifestyle needs. Now, increasingly, we work with customers on trading in their obsolete benefit products for new ones. 

The voluntary market has seen a steady increase in the percentage of business represented by takeovers. Carriers and brokers who think the voluntary market is not susceptible to replacement need to be aware of this trend. 

But why? Is this good or bad? 

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