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There has been much interest in voluntary benefits and much speculation about how health care reform will change the way brokers approach the benefits market. But what’s really happened? Have any of the suggested changes been implemented? Eastbridge Consulting Group and Benefits Selling got together to find some answers to these questions by asking the brokers themselves.

One finding was particularly obvious—the majority of brokers now sell voluntary, at least occasionally. Just 11 percent of the survey respondents don’t sell voluntary at all and more than 60 percent of those who don’t sell it already fully expect to do so in the near future.

Top Voluntary Products Sold

Product

Benefit Brokers

Short-term disability

60%

Term life insurance

54%

Dental insurance

45%

Critical illness insurance

38%

Accident insurance (personal injury not AD&D)

36%

Vision insurance (without medical)

33%

Cancer insurance

25%

Long-term disability insurance

21%

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