X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
<a href="http://www.freedigitalphotos.net">Photo credit: FreeDigitalPhotos.net</a>

I rediscovered an important lesson last year just before my speaking engagement at the annual fi360 Conference. After being greeted by scores of satisfied readers, I was surprised to learn very few of them intended to attend my presentation. As the conversation continued, I casually let it be known that, not only do I report on fiduciary matters, I actually work in the field. Indeed, I’ve had my own firm for 15 years and for 15 years before that I worked for another major firm. With that, my readers looked at me in shock, as if I’d crossed some line.

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.