OMAHA, Neb. (AP) — Investor Warren Buffett has a knack for explaining what he does in simple terms that sound easy to follow, and his ranking as one of the world's richest men inspires many to copy his moves.

"Always get more for your money than you pay," Buffett said Thursday when summarizing the key to investing success.

But in recent years, copying Buffett has become harder because most investors lack his connections and the massive pile of cash held by his company, Berkshire Hathaway.

Just consider Berkshire's recent deal to buy half of ketchup-maker H.J. Heinz Co. for $12.12 billion. Buffett said that the $23.3 billion deal got started on a private flight he shared with a friend and fellow billionaire from Brazil, and you'd have to have at least a few billion free to get in on it.

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