Anyone who sells anything is selling change. You may think that you are selling a product or a service, but you're not. You're selling change.
Are you selling a new copier? You are selling a different way to copy or print. The buttons have changed, the process has changed, the type of ink has changed, and even where the finished copies come out has changed. Are you selling a new uniform service? The pick up and drop off dates have changed, the style, colors, and starch has changed. Even the driver and their jokes have changed.
Medical equipment? A different procedure. Advertising? A different medium. Computers? A different operating system. A benefits plan? Different components, products and premiums. Anyone who sells anything is selling first and foremost…change.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
