When it comes to shopping for health insurance, consumers say low costs trump quality three to one, according to a survey released Thursday.
HealthPocket, a website that compares and ranks health plans, looked at what factors would determine a consumer's choice of a health plan if all offered the same benefits — a scenario researchers say will be made likely under health reform.
Nearly one in three respondents (32 percent) said a low monthly premium would be the deciding factor. Survey respondents also cited "plan acceptance by my doctors," (22 percent); "a brand I know and trust," (19 percent); and "my exposure to out-of-pocket costs" (17 percent).
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