A new study finds that most life insurance beneficiaries are satisfied overall with their claims experience, but it doesn't mean the work is done for agents.
That's because there is a greater opportunity when beneficiaries are "extremely satisfied," LIMRA says.
"Life insurance companies are doing a very good job when it comes to paying claims," said Jennifer Douglas, associate research director, LIMRA Developmental Research. "In our study we learned the distinction between a 'satisfied' and an 'extremely satisfied' beneficiary is profound. It could be the difference between receiving and not receiving additional business."
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