Last month we reviewed the voluntary industry’s overall sales for 2012. Here we’ll look at the sales by product line and platform.

Life insurance overall showed a solid increase of slightly more than 11 percent. Total life sales for 2012 were $1.546 billion. Term accounted for 72 percent of the total life NBAP (up from 68 percent in 2011). Universal life/whole life had a decrease of 3 percent while term life sales were up almost 18 percent.

Total disability sales were $1.263 billion, up almost 14 percent over 2011. Disability sales accounted for 21 percent of voluntary NBAP. Short-term disability sales accounted for 66 percent of the disability totals, down from 70 percent last year. STD sales were up seven percent over 2011, but LTD sales were up by 29 percent.

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