Uninsured adults who rate their health (and that of their family members) as good and uninsured adults ages 18-39 are the most attractive prospects for insurers, according to the 2013 Consumer Health Care Report, published by The Agency Inside, Harte-Hanks. The Agency Inside surveyed over 600 consumers about factors such as motivation, channel consumption, affordability and likelihood to purchase. Participants were screened to ensure they were uninsured, subsidy-eligible, between the ages of 18 and 64 and influential in decisions about health care coverage. 

According to the study, uninsured participants who reported themself and/or their family as healthy are:

• Familiar with health insurance. Most have carried health insurance coverage in the past. Still, more than two-thirds do not have health insurance for their children.
• Are more likely to be educated. They are almost twice as likely as those in poor health to have a college or graduate degree.
• Are more likely to be employed full-time. This group is more than twice as likely as those in poor health to be employed full-time.
• Are less likely to take prescription medicines. People/families in this group have 25 percent fewer prescription medicines than the average.
• Are pessimistic about the Patient Protection and Affordable Care Act (PPACA). They are more likely to say that the PPACA is a bad thing and think that health insurance will remain unaffordable.
• Seek specific characteristics in a health insurance company. They want what most want, an insurer that is trustworthy, straightforward, responsive, clear, stable, and fair.
• Are more likely to talk with someone to research health insurance companies. However, they are less likely than those in poor health to trust a health care professional for advice on health insurance. 

For those aged 18-38, the following infographic illustrates their behavior and statistics: