Term life might be one of those oxymorons we rarely question, but these stepchildren of the mainstream life insurance industry are gaining in popularity.

Eastbridge Consulting, having completed its 2013 update of its annual Voluntary Term Life Products report, found that term life products were being snapped up in greater numbers and in a greater variety of product types.

Eastbridge concluded that employees/consumers see term products as solutions to fill some of the gaps they are experiencing in insurance coverage offered by employers. 

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.