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Executives at Bailey Lauerman & Associates, an advertising agency in Lincoln and Omaha, Neb., see big value in offering a vision plan to its employees.  Though they’re paying for coverage of a single dental and vision plan for its 60 employees, they say it’s a small price to pay for keeping—and attracting—happy and healthy employees. “We use it as a recruiting tool,” says Spencer Peery, the firm’s business manager. “We offer some of the best benefits at a competitive price. These benefits keep our employees healthier. They use dental and vision coverage almost as much as they use health insurance, for both prevention and general care.”

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