Covered California, the agency running the state's public exchange, has opened preregistration for agents who want to sell its coverage.

Agents can sign up for training here.

Consumers and eligible small business owners will be able to buy coverage directly through the exchange website. Navigators and other types of non-licensed helpers will be able to give general advice about how the exchange works. But only licensed agents will be able to get the training and certification needed to recommend and sell specific individual or small-group plans, officials say.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.