The voluntary business is thriving and will continue for the foreseeable future. Brokers plan to start or expand their voluntary efforts across the board as 100 percent employer-paid business shrinks and gives up benefit market share.

As the industry marches forward, our definitions need to keep pace with marketplace developments.

In the early 1990s, Eastbridge created the standard industry definition of voluntary as “benefits that are 100 percent employee-paid and paid for through payroll deduction.” While that definition will work for the majority of sales for the next several years, the growth of defined contribution strategies will challenge the industry to update the definition when the time is right.

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