The voluntary business is thriving and willcontinue for the foreseeable future. Brokers plan to start orexpand their voluntary efforts across the board as 100 percentemployer-paid business shrinks and gives up benefit marketshare.
As the industry marches forward, our definitions need to keeppace with marketplace developments.
In the early 1990s, Eastbridge created the standard industrydefinition of voluntary as “benefits that are 100 percentemployee-paid and paid for through payroll deduction.” While thatdefinition will work for the majority of sales for the next severalyears, the growth of defined contribution strategies will challengethe industry to update the definition when the time is right.
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