Mark Sinatra is CEO of Staff One, a Dallas-based PEO. Staff One works with brokers to increase revenues and retention rates from their small group books of business. Mark worked with an investment firm in 2008 to purchase Staff One from its original founder.

Predictable sales model. It’s critical to know what types and levels of activity will lead to the sales results you desire. Build prospecting plans for each salesperson that will lead to achieving those revenue targets.

Add objectivity to hiring. I’ve found that any time emotion enters the hiring process, poor hiring decisions are made. It’s important to have a bench of talented people to draw off of so that you are never in a position where you are forced to hire someone quickly. Also, I believe that a personality profile can be effective to determine a potential fit for a position, especially when benchmarked to the ideal profile for that role.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.