Public exchanges and their friends are ramping up efforts to get the uninsured to sign up.

Enrollment kicks off Oct. 1.

Managers of Covered California say it will spend $45 million on "paid media" from now through March, and another $35 million from April through the end of 2014. The campaign includes English television and radio ads, Spanish television ads, and digital and social media.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.