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Some people just think in numbers. If you offer the best deal — the most product for the least amount of money — the “numbers people” will jump on board with you immediately. Those are the easy consumers — the ones who are out of your hands as far as service goes. If your prices are cheapest, you win, but as an agent, you rarely have control over the prices you offer.

For others — and I would argue that this type of person is the most common — customer service reigns supreme. Insurance agents are really an extension of the marketing and customer service aspects of an insurance carrier. Any good agent will explain policies and benefits, help choose a plan that best suits the consumer, and provide service throughout the life of a plan.

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