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LINCOLN, Neb. (AP) — Community groups are hustling to meet an Oct. 1 deadline to launch a new health insurance marketplace in Nebraska, a key piece of the federal health care law designed to steer users toward a coverage plan.

Nebraska state officials have maintained a hands-off approach to the marketplace, which requires hiring and training a small army of experts to guide newcomers through the process. Gov. Dave Heineman rejected a state-run option in November, saying it was too expensive for Nebraska taxpayers, so the federal government took charge of setting it up.

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