Your challenge should you choose to accept it…

Awareness is defined as the state or condition of being aware — of having knowledge.  While knowledge is empowering, it doesn’t always translate into action. Take life insurance, for example. A staggering 50 percent of U.S. households (58 million people) admit they don’t have adequate life insurance, according to LIMRA. Yet, they procrastinate; they fail to act. And, by doing so, their loved ones are exposed to the risk of financial uncertainty, turmoil and hardship should the primary wage-earner die.   

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