Your challenge should you choose to accept it…

Awareness is defined as the state or condition of being aware — of having knowledge.  While knowledge is empowering, it doesn't always translate into action. Take life insurance, for example. A staggering 50 percent of U.S. households (58 million people) admit they don't have adequate life insurance, according to LIMRA. Yet, they procrastinate; they fail to act. And, by doing so, their loved ones are exposed to the risk of financial uncertainty, turmoil and hardship should the primary wage-earner die.   

September is Life Insurance Awareness Month and, accordingly, the topic of my column. Why do people fail to act and how can we assist them in solving these unmet needs? To answer that, I'll look at the topic from a consumer's perspective, an employer's perspective and, finally, an advisor's perspective.         

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