The ongoing education of Penn State University's HR department continues.
In its most recent trip to the classroom of real life, the university's benefits staff apparently learned that the carrot and the stick approach to wellness program engagement may not be the best way to encourage participation.
Penn State touched off a brou-ha-ha in August when it announced that employees covered by its benefits plan would have to participate in an online wellness questionnaire or face fines for failing to do so. The questionnaire, managed by WebMD, asked a lot of very personal health questions. The announcement drew an angry backlash that had Penn State HR folks backpedaling at record speeds.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
