Like anything else that becomes suddenly beyond popular, wellness plans are encountering blowback as more employers adopt them and fiddle with the incentive dials.

Matt Faustman, the co-founder of UpCounsel, an online portal for hiring legal help, addressed the "legal/not legal" matter with regard to wellness plans in a recent Entrepreneur magazine.

Faustman is the latest sage to invoke the ongoing wellness plan drama at Penn State University as his reason for writing on the issue.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.