A few years ago, executives at NorthBay Healthcare in Fairfield,Calif., decided they wanted a place on the Fortune “100Best Places to Work For” list. That's a lofty goal for a smallhealth care system. But as they saw it, there was much to be gainedfrom the effort. Health care employers can experience highturnover. To combat that—and build a high-qualityworkforce—NorthBay began looking at employee compensation andbenefits packages.

Ken McCollum, NorthBay's vice president of human resources,started researching the vast array of benefits offerings in orderto build a package that would not only land NorthBay on theFortune list, but more importantly, offer benefitsemployees value and change the way they perceive their employer. Aspart of his research, McCollum began looking into conciergebenefits.

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