Towers Watson CEO John Haley, left, and Towers Watson President and COO Mark Mactas. (AP Photo/Mark Lennihan)

NEW YORK (AP) — Towers Watson will spend $215 million to buy Liazon Corp., a relatively new company that operates private health insurance exchanges for employer-sponsored benefit plans.

The New York human resources and risk management consultant said the deal will hurt its adjusted earnings in fiscal 2014 by about 10 cents to 15 cents per share, but it will help build its presence in private exchanges. Buffalo, N.Y.-based Liazon was founded in 2007 and operates the Bright Choices Exchange.

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