As you review your goals for the New Year, it is likely that growing your practice is a priority. That means differentiating yourself from the other financial professionals with similar priorities. It means finding your Purple Cow.

You might consider a strategy not used by many financial professionals: Employee stock Ownership Plans (ESOPs).  Most business owners know little, or nothing, about ESOPs. That is generally true of their financial professionals as well. Not only can ESOPs differentiate you, they may be the door opener you are looking for. 

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.