I recently approached a population health management company about including our nutrition-centered content as part of its deliverables. They seemed a likely partner for a number of reasons, including our developing alliances. So all systems go — dialing away…

I was just about to hit my elevator-pitch stride, which I sheepishly admit to chomping at the bit to tout every chance I get, when I was interrupted by the exec on the line. Quicker than you can say, “center ring,” visions of P.T. Barnum were dancing in my head. “People don’t read today. Circuses are what it’s all about. Touchable wellness interventions that have the look and feel of sexy. You know, like a trapeze artist hanging on by one toe without a net below — but all digitalizable.”   

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