According to the American Journal of HealthPromotion, a peer-reviewed journal on the scienceof lifestyle change, the wellness industry is projected to reachabout $6 billion in revenue by next year, and just about everyoneinvolved has something to sell.
|For corporations that want to start a wellness plan or justfine-tune the one they have, that's a lot of vendor advice to haveto sift through.
|Knowing what to screen for, knowing what to measure, measuringaccurately, trusting the measuring process itself, addressingprivacy concerns, to name just a few of the issue, can approachoverwhelming pretty quickly.
|In a recent Harvard Business Review article, industry critics AlLewis and Vik Khanna – themselves vendors who evaluate existingwellness programs for companies – suggest consulting the U.S.Preventive Services Task Force (USPSTF) screening guidelines beforeaccepting any particular vendor screening guidelines.
|One of the most accepted screenings and perhaps mostunnecessary, suggests Dr. Ateev Mehrotra, a health policyresearcher at Harvard Medical School and the RAND Corp., is theannual checkup.
|In otherwise healthy individuals, it's a waste patient andphysician time, he believes, hurts productivity, costsmoney, and has the potential to create real medical problems whentests and biopsies are ordered to refute false positives.
|For healthy individuals, few screenings need to be done everyyear, an increasing number of experts are beginning to advise.
|Sooner or later, though, a wellness vendor will have toselected.
|Consultant John Bates, writing on the blogWellnessProposals.com, suggests asking some of thefollowing questions:
- What methods are used to reduce health risks and have they beenused by other companies? If so, how many?
- Is there any testimonial data from previous companies tosupport the use of the proposed corporate wellness companysystem?
- Does the company offer complimentary wellnessresources?
- What kind of ongoing measurement do they advocate and how dothey monitor follow-up strategies?
- Do they have a method for ensuring referrals arecompleted?
- In what way can you determine that the program issuccessful?
- Do they list options for internal marketing of theprogram?
- Do they supply incentive ideas for participation and have datato support this?
- Do they offer any recruiting suggestions?
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