Women of retirement age are almost without exception likely to stick with their financial advisor if their spouse or partner dies, a finding that flies in the face of common wisdom that widows ditch their financial advisors, a Russell Investments survey found.

The survey looked at two groups of women, the Silent Generation, ages 67 to 80, and Generation X, ages 32 to 47, and found 93 percent of the older group was loyal to advisors when left on their own. The younger group was only slightly less likely to leave an advisor, with 78 percent remaining loyal.

The data was collected by Mathew Greenwald & Associates last March in surveys of 901 total women in each group and of 343 advisors.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.