Covered California managers are drafting regs that would govern certified application counselors and certified application entities.

The rules would let an organization that has a financial stake in increasing public health insurance exchange plan enrollment help consumers sign up for exchange plans, as long as the counselors that worked for the entities disclosed the conflicts of interest in writing.

Covered California, a state-based exchange that has received private plan selection information for more than 728,410 people, is hoping that the counselors will help it reach out to uninsured consumers who have been tough to reach, especially in the Latino community.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.