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Maxwell chief product officer Vinay Gidwaney, brother to CEO Veer Gidwaney.

From the very beginning, Maxwell Health CEO and co-founder Veer Gidwaney intended to revolutionize the health and benefits industry with dazzling technology that simplified the complexity of HR tasks, particularly for startups and small companies. However, if he’s successful, it just might be the old-fashioned way: with customer service.

“Every time I call them, I get a response,” said Danny Shachar, director of operations for Manhattan-based Compstak, a startup that compiles hard-to-get real estate information. “Sometimes in minutes.”

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