The promoters the new public health insurance exchanges drewmillions of prospects out of the bushes — and dropped many intoprivate marketers' hands.
Organizers of the new federal and state-based Patient Protectionand Affordable Care Act exchanges spent tens of millions of dollarson advertising and public relations.
The public exchange websites and call centers had a hardtime responding to all of the leads the marketersgenerated.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
