I'm no salesperson. In fact, I don't even play one on TV. I couldn't sell a dental plan to the NHL. Hell, I couldn't even sell an Oscar to Leo.
Anyway, it occurs to me after all these years that maybe what you do and what I do isn't all that different. Better late than never, right?
The way is I see it, everything starts with knowing your audience. You don't stroll into an McDonalds enrollment and talk to the line workers about C-suite packages. And you sure as hell don't try to push an HDHP to a Fortune 500 CEO. (I'd also avoid bringing up something like Lifelock with the folks over at Target. Or maybe you do, I don't know…)
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
