Thank you for sharing!

Your article was successfully shared with the contacts you provided.

In years past, many people believed that blue-collar workers in lower- to middle-income jobs were the primary buyers of voluntary products. Today, brokers who are active in the voluntary space know that’s no longer true. Yes, blue-collar workers still buy voluntary products, but so do white-collar workers. In fact, the ownership percentages across occupational categories are very similar today and the lowest ownership percentages are in the unskilled labor category — a blue-collar market.


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.