COLORADO SPRINGS, Colo. – If Dr. G. Keith Smith, medical director and managing partner of the Surgery Center of Oklahoma has his way, an about-to-be-opened entity called the Free Market Medical Association will revolutionize managed medical care.

Joined by Cori Cook, a health care consultant who works as the CEO at CMC Consulting, Smith spoke Tuesday at the 2014 Benefits Selling Expo during a session called "Price Transparency – Ready or Not."

She helped get their session started by offering her personal take on Obamacare, telling attendees it was "designed to fail" because "it didn't address cost. … I can get my gall bladder removed (for different prices) all around the country."

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