COLORADO SPRINGS, Colo. – “It ain’t easy and it ain’t quick," acknowledged Don Cooper, president of TriFlex Corp., of building a fee-based insurance service.
"But it’s well worth it,” quickly added Cooper, whose firm has been navigating the fee-based market for years.
If you’re a broker thinking about charging a fee, Cooper – speaking at the 2014 Benefits Selling Expo – you need to lay a foundation for charging one, he said. “You’ve got to add value (to your company or your name) beyond transacting insurance.”
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