Fidelity Investments broke its sales records in the small- andmid-sized defined contribution plan market in 2013, adding $8.9billion in new assets.

The company added more than 1,500 plans with $50 million inassets or less, an increase of 7 percent over the prior year’ssales. With the increase in plans came nearly 240,000 newparticipants.

The company chalks up its success in the small plan market toits educational workplace guidance programs and new technologicalofferings, like its iPad tablet app.

It also delivers dashboard analytics so employers understandhow much retirement income their plan is designed to produce, howthe plan is performing and what requires attention. It also helpsemployers and their advisors evaluate if their workforce is ontrack with saving and age-based equity allocation.

Fidelity Investments is one of the world’s largest providers offinancial services, with assets under administration of $4.7trillion, including managed assets of $2 trillion, as of Feb. 28,2014.

Also read:

Fidelity workplace retirement managed account sales grow78%