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(Bloomberg) — When Mark Gozzo got a request from a stranger to connect on LinkedIn, he considered it just another chance to expand his professional network. In a month’s time, the invitation had turned into a new job.

“I wasn’t super-actively looking, but somebody happened to reach out to me and I hopped over,” said 24-year-old Gozzo, who cut his commute in half when he started his new position in January at a creative staffing agency in Raleigh, North Carolina. While workers have always recognized the importance of networking, “there are so many outlets to do it these days, more so than a couple generations ago.”

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