Wearable fitness devices are catching on, but their potential is greatly increased when they are part of an integrated wellness program that offers incentives and good feedback based upon data from multiple wearable products.

That's the upshot of a three-year study by wellness programmer The Vitality Group, which affirmed that regardless of age or gender, more people are using some sort of wearable device to enhance their health.

Vitality has been crafting wellness programs for years, and has found that people will make better use of them when they are part of an employer program where they can be rewarded for adopting and sticking with technology to augment their workouts, diets and other behavioral change initiatives.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.