If you’ve ever addressed a large group of people, you knowit can be difficult—if not impossible—to connect with everyone inthe room. Look over the crowd and you’ll see people checking theirsmartphones, discussing the weather … the potential distractionsare limitless.

So, when it comes to benefits enrollment, do group meetingswork? Maybe, maybe not. While traditional group enrollment meetingsare common, participation in voluntary plans industry wide could bebetter. Fundamentally, achieving higher participation is a toughnut to crack. That's why I’d like to take another look atone-on-one enrollment options and why they can be more effectivewhen done right. Let's take a closer look.

As employers shift more of the cost of insurance to employees,enrollment in voluntary plans is an increasingly higher priority.But employees may encounter hurdles in making insurance choices.After all, insurance is complex and terminology can be foreign.People are looking for advice—and they don't want a sales pitch.They want specific, relevant details, not generic informationgeared toward the masses. People want simple.